Bourbon education · on the road
Let’s find your unicorn together.
A traveling bourbon education experience that builds appreciation through sensory discovery — so you learn to read what’s in the glass, and the right bottle finds you.
We help you find the pour that speaks to you.
Drunken Unicorn is sensory education for American whiskey. As educators, our craft is guided discovery: in tastings, classes, and brand events we explore the senses — sight, nose, palate, finish, and the fifth one we insist on: share. A great pour is meant for good company — friends old and new, in the moment, enjoying it together. You leave able to say what you love in a bourbon, a rye, a single malt — and, more importantly, why.
That “why” is the whole game. Once you understand your own palate, every shelf, bar list, and distillery lineup opens up — you’ll recognize the pours built for you and go find them with confidence. The bottle is just the vessel. What you’re really chasing is the moment.
We bring it to private tastings and group classes, to bars and retailers who want customers buying with confidence, and to distilleries who want their whiskey understood as deeply as it’s made.
And the credentials run deep: nearly fifty combined years in uniform. Twelve years on the faculty at West Point and the Command and General Staff College. Thirteen more educating adults in classrooms of every kind, in and out of uniform. An MBA. A historian of America’s tavern culture with formal training in wine country. And both of us Certified Executive Bourbon Stewards. Education was our profession long before bourbon became our subject.
Pick your lane.
Attend an Experience
Private tastings, classes, and brand events. Show up, sip slow, learn how to read a bottle.
See what’s pouringHire Us for Your Brand
Liquor store, bar, distillery? We come in as educators — your customers leave with a story worth repeating.
Bring your brand to lifeExplore the Podcast
Long-form conversations on Chasing the Unicorn — distillers, blenders, the people inside the bottle.
Listen inFind Your Unicorn — five classes.
Sensory before vocabulary. Shopping eye built one variable at a time. Label literacy as the close. Each class works on its own; the arc is where the learning compounds.
Distillery counter
Live count from the road. Pulled from Chasing the Unicorn.
The two of us.
Two career educators who happen to be Certified Executive Bourbon Stewards — not the other way around.
Shauna N. Hann
Co-Founder · Director of Education
Lead instructor and curriculum architect of the Find Your Unicorn series. Twelve years’ faculty at West Point, the Army Sustainment University and the Command and General Staff College — 2025 Department Educator of the Year. M.A. History, Ohio State; PhD in progress. U.S. Army Lieutenant Colonel, 23+ years. Executive Bourbon Steward.
John F. Schuster II
Co-Founder · Director of Brand Programs
Publisher of the American Whiskey Industry Brief and the designer and builder of The Perfect Pour. Twenty-six-plus years across the Navy and Army, retiring as a U.S. Army Major. MBA in Marketing and Data Analytics. Executive Bourbon Steward.
Two ways into bourbon.
Drunken Unicorn
Show up and taste.
Five classes, brand partnerships, and tastings on the road. This is where bourbon stops being a guess and starts being a skill.
See the experienceChasing the Unicorn
Pour something and listen.
The podcast, a free daily companion, and an industry brief — long-form conversations with the people inside the bottle.
chasingtheunicornpodcast.comThe Perfect Pour
The bourbon companion for people who actually drink bourbon. Build your Rickhouse, log every pour, and map your palate with your Pour Print.
The Founder rate is $99 a year through July 3, 2027 — $149 standard after that, and your rate holds for as long as you stay subscribed. Thirty-day trial.
Drunken Unicorn
The Perfect Pour