Find your Unicorn.
One bottle, the right one, becomes the rest of the story. We teach you how to find it.
The Mission
Imagine yourself on a quest — not for the rarest bottle on the shelf, but for the one that fits you. The one you keep coming back to long after the rare ones get poured and forgotten.
That’s the Unicorn. The path to finding yours runs through your own palate, not someone else’s score sheet. We teach you how to read it. The only requirement is that you bring curiosity and a glass.
The Four S’s
How to taste a bourbon, taught the long way.
See
Pour, hold to the light, watch the legs. The bottle tells on itself before you taste a thing.
Smell
Lift the glass, mouth open, breathe in slow. Most of what you’ll taste happens in your nose first.
Sip
Small first. Coat the tongue. Don’t rush to swallow — the second sip is where the bottle starts talking.
Savor
Let it sit. Notice what comes back five seconds later, and ten. That finish is the bottle’s signature.
The Class Series
Four series, each one teaching a different layer of the bottle.
Bourbon Fundamentals
Three classes that teach you how to taste, what to look for, and why every bottle says something different. Start here if bourbon is new.
Inside the Bourbon
The mash bills, the distillation choices, the math behind why a wheater tastes one way and a high-rye tastes the other.
Proof is in the Bourbon
Proof, age, finishing, batching. The variables on the back label and what each one actually does to the pour.
All About the Barrel
Char level, oak species, time, and weather. The barrel does most of the work — this is where we prove it.
The Founder
I’m John Schuster — Executive Bourbon Steward, host of Chasing the Unicorn, founder of Drunken Unicorn Productions.
I’m not a collector. I’m a slow drinker who got tired of chasing rare bottles and ended up chasing right ones instead. The classes are how I share what I learned the long way. If you want to find your Unicorn, I’ll show you how I found mine.
The Sister Brands
Chasing the Unicorn Podcast
Long-form conversations with the people who make, age, and pour bourbon. New episodes weekly.
The Perfect Pour
Track your cellar, log your tastings, learn your palate. The app John wished existed when he started this journey.
Coming soon.