Drunken Unicorn Productions

What’s better than a professional educator,
an MBA, and a retired logistics officer?

Them building your bourbon experience — and helping you find your Unicorn.

What we do

A traveling bourbon education experience
that builds brand appreciation through sensory discovery.

We’re not a podcast. We’re not a tasting company. We’re educators who travel — running pop-ups at liquor stores, activations at bars, private tastings, and brand events. The goal isn’t to sell you the rarest bottle. It’s to teach you to find the right one.

Three paths

Pick your lane.

Attend an Experience

Pop-ups, bar activations, private tastings. Show up, sip slow, learn how to read a bottle.

See what’s pouring →

Hire Us for Your Brand

Liquor store, bar, distillery? We come in as educators, not promoters. Your customers leave with a story.

Bring your brand to life →

Explore the Podcast

Long-form conversations on Chasing the Unicorn — distillers, blenders, the people inside the bottle.

Listen in →

The Method

How we teach you to taste.

See

Pour, hold to the light, watch the legs. The bottle tells on itself.

Smell

Lift the glass, mouth open, breathe slow. Most of taste happens in your nose.

Sip

Small first. Coat the tongue. The second sip is where the bottle starts talking.

Savor

Let it sit. Notice what comes back at five seconds. That finish is the signature.

A fifth S — Share — coming when we’re ready to teach it.

The Hunt, by the Numbers

Distillery counter

Distilleries on the map

Visited

Still to go

Live count from the road. Pulled from Chasing the Unicorn.

The Sister Brands

Two ways into bourbon.

Drunken Unicorn

The working arm. Where you come for hands-on classes, brand partnerships, and tastings on the road. Educate, hire, experience.

Chasing the Unicorn

The consumer arm. The podcast for anyone who wants to appreciate and explore bourbon — distiller interviews, deep dives, and field reports from the road.

chasingtheunicornpodcast.com →