Drunken Unicorn Productions
What’s better than a professional educator,
an MBA, and a retired logistics officer?
Them building your bourbon experience — and helping you find your Unicorn.
What we do
A traveling bourbon education experience
that builds brand appreciation through sensory discovery.
We’re not a podcast. We’re not a tasting company. We’re educators who travel — running pop-ups at liquor stores, activations at bars, private tastings, and brand events. The goal isn’t to sell you the rarest bottle. It’s to teach you to find the right one.
Three paths
Pick your lane.
Attend an Experience
Pop-ups, bar activations, private tastings. Show up, sip slow, learn how to read a bottle.
Hire Us for Your Brand
Liquor store, bar, distillery? We come in as educators, not promoters. Your customers leave with a story.
Explore the Podcast
Long-form conversations on Chasing the Unicorn — distillers, blenders, the people inside the bottle.
The Method
How we teach you to taste.
See
Pour, hold to the light, watch the legs. The bottle tells on itself.
Smell
Lift the glass, mouth open, breathe slow. Most of taste happens in your nose.
Sip
Small first. Coat the tongue. The second sip is where the bottle starts talking.
Savor
Let it sit. Notice what comes back at five seconds. That finish is the signature.
A fifth S — Share — coming when we’re ready to teach it.
The Hunt, by the Numbers
Distillery counter
—
Distilleries on the map
—
Visited
—
Still to go
Live count from the road. Pulled from Chasing the Unicorn.
The Sister Brands
Two ways into bourbon.
Drunken Unicorn
The working arm. Where you come for hands-on classes, brand partnerships, and tastings on the road. Educate, hire, experience.
Chasing the Unicorn
The consumer arm. The podcast for anyone who wants to appreciate and explore bourbon — distiller interviews, deep dives, and field reports from the road.