Tastings
One night, built for your group.
Two hours, five bourbons, two Executive Bourbon Stewards at your table. You bring the people. We bring everything else but the bottles.
The Sensory Bridge, start to finish.
Our first class, run as your private tasting. Here is the whole night in the order it happens, built on the Five S’s: See, Smell, Sip, Savor, Share. Every guest works from The Tasting Room, the booklet in the photos below.
- 1Settle in
- 2What makes it bourbon
- 3Nose first
- 4Four bourbons, blind
- 5The Unicorn
- 6Share, and take it home
- 1Settle in
A mini Old Fashioned, and one question.
Everyone gets a small Old Fashioned on arrival. We go around the room: your name, and your favorite bourbon if you have one. Then you open the booklet to the first blank page and write down what bourbon is to you. There are no wrong answers, and we talk about them before the first pour.
- 2What makes it bourbon
The law, in seven letters.
For most of its life bourbon had no rules. Prohibition left only the few distillers licensed to sell it as medicine. In 1964 Congress declared bourbon a distinctive product of the United States, and the standards it protects fit in an alphabet.
- AAmerican madeAnywhere in the United States.
- BBarrel agedIn a new, charred oak barrel.
- CCornAt least 51 percent of the grain.
- DDistillationNo higher than 160 proof.
- EEntry proofInto the barrel at 125 proof or less.
- FFill proofInto the bottle at 80 proof or more.
- GGenuineNothing added. Grain and water.
- 3Nose first
Four aromas before any bourbon.
A small kit of scents goes around the table, unlabeled: the grains and the wood that bourbon is made from. Nose in, mouth open. Breathe in through the nose and out through the mouth, and use both sides of your nose. You write what each one reminds you of on the aroma pages.
This is the bridge the class is named for: from the raw grain to the glass in front of you.
- 4Four bourbons, blind
Five sips a pour, and a wheel to name them.
Four bourbons from across the flavor map: a traditional, a high-rye, a wheated and an honest value pour. The names stay hidden. We share each one’s story, then you work it.
- First sip. Chew it for a few seconds. It wakes your palate up. Keep what you find to yourself.
- Second and third. Now it has flavor. Say what you find, out loud.
- The distiller’s notes. We read what the bottle claims against what the room found.
- Fourth and fifth, with water. A few drops, a swirl, and you taste what opened up.
The American Whiskey Wheel sits in the middle of the booklet. Start at the center with one of five: grain, wood, fruit and floral, sweet or spice. Then narrow it down. What kind of sweet? Close your eyes: what does it remind you of? You smell what you smell. Every pour gets its own page and a grade from 1 to 10.
- 5The Unicorn
One more pour, revealed last.
Once the room can taste, we pour the Unicorn, and then we show you the bottle. It shows what’s possible once you know how to taste, and it’s rarely the most expensive bottle in the room. Then you turn to the page called Describe Your Unicorn: the aroma, the palate and the finish of the bourbon you’re looking for.
- 6Share, and take it home
What the room found, and where you go next.
Everyone says what they found. Someone caught what you missed. Before you leave, we fill in the last page together: if you liked bourbon number one, try this; if you liked number two, try that. The wheel pulls out of the booklet and goes home with you. The host keeps the open bottles.
Your homework, from the back page. This weekend, order one pour neat at a bar with a good shelf, with a glass of water and a straw on the side. The straw is your dropper.
One price. We bring everything but the bottles.
6 to 20 guests · two hours · we come to you
We bring
An Executive Bourbon Steward to lead the night, the glassware, a tasting mat at every seat, the aroma kit, and a booklet and wheel for every guest.
You bring
The people, the room and the five bottles on our list. Your home, your office or a venue you book, in Ohio, Indiana and Northern Kentucky.
- Tell us the date, the place and the headcount.
Birthday, holiday party, bourbon club, team offsite, client night. If you’re not sure yet, say so.
- We send the bottle list.
Five bourbons with typical prices and where to find them. One bottle of each covers twenty guests. The names stay hidden from your guests until the reveal.
- We show up with the rest.
Your steward arrives with the glassware, the tasting mats, the aroma kit, the booklets and the wheels. We take it from there.
Find Your Unicorn: five classes, one variable each.
The tasting is the first class. Groups that want more come back for the next four, in order.
- Class 1 · Book nowThe Sensory Bridge“Get more from every pour.”
The senses. How to nose, taste and name what’s in the glass. The tasting above.
- Class 2Decoding the DNA“The recipe is on the label. Now read it.”
The mash bill, and the bourbon family your palate belongs to.
- Class 3The Controlled Burn“Older isn’t better. Mature is.”
The barrel: char, climate and when age is worth paying for.
- Class 4The Hunter’s Toolkit“Open the top shelf. Without the burn.”
Proof, water and glass, so barrel strength turns into flavor.
- Class 5Behind the Label“Buy the bourbon, not the bottle.”
Label law, sourcing and a blind tasting to prove it.
Before you book.
Do I need to know anything about bourbon?
No. The room runs at your pace, whether you’re new to bourbon or have been drinking it for years. The senses lead and the words follow.
How many people can you host?
6 to 20 guests. Small groups are where the method works best.
Do you come to us?
Yes. We’re based in Ohio and Northern Kentucky, we cover Indiana too, and we come to you: your home, your office, a bar, store or distillery, or a venue you book.
What does a tasting cost?
$79 per person with a $500 minimum, for private and company groups alike. The bourbon is separate, because you buy it.
Who brings the bourbon?
You do. We send a bottle list built for the tasting, you buy the bottles, and whatever is left is yours. We bring an Executive Bourbon Steward to lead the night, the glassware, a tasting mat at every seat, the aroma kit, and a booklet and wheel for every guest. If you book a venue, check that it lets you bring your own bottles.
How long is it?
About two hours. Long enough to taste five bourbons properly, short enough that the night is still yours.
Why are the pours blind?
Because the label and the price tell your palate what to think before you’ve tasted anything. Guests taste the glass first. The names come out at the end, with a list of what to look for next.
Do you work with companies?
Yes. Team and client tastings run the same way at the same price. Staff training, customer events and brand programs are built for the job.
Try the method at home first.
One printable page: the Five S’s we work through at every tasting, a four-bottle flight to try with friends, and a tasting sheet to fill in.
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Drunken Unicorn