EXPERIENCE
Find your Unicorn.
Pop-ups, bar activations, private tastings. Wherever bourbon needs a story, we show up.
What happens
You walk in curious. You walk out reading the bottle.
Every experience runs on the same backbone — a sensory experience built into every pour. We share what we’ve learned. You bring your palate. By the end of the night, you can read what’s in your glass — and the next bottle on the shelf — without us. That’s the point.
Who it’s for
Two doors. Same room.
If bourbon is new
You’ve poured bourbon, and the vocabulary still feels like other people’s. The room runs at your pace — the senses lead, the words follow, and by the end you can walk up to a back wall and pour yourself something you’ll actually want a second of.
If you’ve been at it a while
You know what you like; you just don’t always have the words for why. The room hands you the vocabulary, the framework, and a flight built to make the patterns jump out — so the bottle on your shelf has more in it than it did when you walked in.
Experience formats
Three ways we show up.
Format 01
Liquor Store Pop-Up
Two-hour activation at the store. Walk-up tasters, the bottles you’re already considering, sensory work right where you’re shopping. Customers leave with more than a bottle — they leave knowing how to read the next one.
Format 02
Bar Activation
Featured-bottle deep dive at the bar. We pour, we share, your bartenders pick up the vocabulary alongside the guests. By night’s end, your team can talk about the bottle on its story, not just its proof.
Format 03
Private Tasting
Booked group, custom curriculum, your venue or ours. Birthdays, corporate offsites, bourbon clubs, distillery hosts who want their visitors educated, not just entertained. We build the curriculum to fit your group.
Ready to find yours?
Tell us where you are. We’ll tell you when we’ll be there next.
Want structured curriculum, not just a pop-up?
The five-class Find Your Unicorn series builds the senses, the shopping eye, and the confidence to find the bourbon that fits your palate.
See the series →