EXPERIENCE
Find your Unicorn.
Pop-ups, bar activations, private tastings. Wherever bourbon needs a story, we show up.
What happens
You walk in curious. You leave with a method.
Every experience runs on the same four steps — See, Smell, Sip, Savor. We pour, you taste, and we teach you what your senses are actually telling you. By the end, you don’t need us anymore. That’s the point.
Who it’s for
Two kinds of drinkers, same starting line.
The curious beginner
You’ve had bourbon. You don’t know why one bottle works and another doesn’t. We’ll show you. By the end, you’ll be able to walk into a bar, read the back wall, and pour yourself something you’ll actually like.
The seasoned drinker
You’ve been drinking bourbon for years. You know what you like — you just can’t say why. We give you the language. By the end, you can articulate the bottle, not just enjoy it.
Experience formats
Three ways we show up.
Format 01
Liquor Store Pop-Up
Two-hour activation at the store. Walk-up tasters, education on the bottles you’re already considering, sensory training right where you’re shopping. Customers leave with more than a bottle — they leave knowing how to read the next one.
Format 02
Bar Activation
Featured-bottle deep dive at the bar. We pour, we teach, your bartenders learn the vocabulary alongside the guests. By night’s end, your team can sell the bottle on its story, not just its proof.
Format 03
Private Tasting
Booked group, custom curriculum, your venue or ours. Birthdays, corporate offsites, bourbon clubs, distillery hosts who want their visitors educated, not just entertained. We build the curriculum to fit your group.
Ready to find yours?
Tell us where you are. We’ll tell you when we’ll be there next.