The Experience

Find your Unicorn.

Private tastings, classes, and brand events. Wherever bourbon needs a story, we show up.

What happens

You walk in curious. You walk out reading the bottle.

Every experience runs on the same backbone — a sensory experience built into every pour. We share what we’ve learned. You bring your palate. By the end of the night, you can read what’s in your glass — and the next bottle on the shelf — without us. That’s the point.

Read The Method

Who it’s for

Two doors. Same room.

If bourbon is new

You’ve poured bourbon, and the vocabulary still feels like other people’s. The room runs at your pace — the senses lead and the words follow.

If you’ve been at it a while

You know what you like; you just don’t always have the words for why. The room hands you the vocabulary, the framework, and a few bottles you’d never have pulled off the shelf.

Experience formats

Three ways we show up.

Format 01

Liquor Store Pop-Up

Two-hour tasting event at the store. Walk-up tasters, the bottles you’re already considering, sensory work right where you’re shopping.

Format 02

Bar Tasting Night

Featured-bottle deep dive at the bar. We pour, we share, your bartenders pick up the vocabulary alongside the guests. By night’s end the whole room reads the label.

Format 03

Private Tasting

Booked group, custom curriculum, your venue or ours. Birthdays, corporate offsites, bourbon clubs, distillery hosts who want their story told well.

Ready to find yours?

Tell us where you are. We’ll tell you when we’ll be there next.

Want structured curriculum, not just one night? The five-class Find Your Unicorn series builds the senses, the shopping eye, and the confidence to find the bourbon that fits your palate.

See the series