Drunken Unicorn
The Perfect PourThe Podcast
Chasing the Unicorn.
The daily American whiskey briefing — free, every morning.
Drunken Unicorn is where we pour and walk through. Chasing the Unicorn is where we report.
American whiskey moves every day, so does the show. The Cut is the daily briefing — three stories, about five minutes, every weekday morning — and The Cut Weekend puts the week in one sitting on Saturday and Sunday. Bottle releases, allocation windows, distillery moves, and an honest read on what each one means for your shelf.
If you’re new to bourbon, it’s a way in. If you’ve been drinking for years, it’s the five minutes that keeps your shelf honest. The unicorn isn’t the rare bottle; it’s the pour that speaks to you, and the show is built to help you find it.
More than the podcast.
Chasing the Unicorn is the whole content side — the daily show, the written companion, the full industry brief, the weekly argument and the monthly measurement. All of it free.
The podcast · every weekday
The Cut
The daily briefing — three stories, about five minutes, free everywhere you listen. The Cut Weekend lands Saturday and Sunday with the week in one sitting.
Listen to The CutThe written daily
The Cut Daily
The free written companion — the day’s stories in full, the sources, and what it means for your shelf. Every weekday.
Read today’s CutThe full brief · every morning
American Whiskey Industry Brief
Corporate moves, new releases, TTB activity, craft news, secondary-market pricing — every section, every source, every day.
Read the AWIBThe weekly argument
The Wantage
One question the trade is arguing about each week, answered with months of evidence and three dated predictions that can fail.
Read this week’s argumentThe monthly measurement
The Gauge
A free measurement of the American whiskey market, computed from the brief’s own archive. Method published, figures citable.
Open the latest editionThe app
The Perfect Pour
The education, in your pocket — build your Rickhouse, log every pour, map your palate, and find the pour that speaks to you. Founder rate $99/year through July 3, 2027.
See the Founder rateBrowse every episode at the home base.
Every episode, every issue, and the full archive live at the podcast site — and the show is on Apple Podcasts, Spotify and YouTube, wherever you already listen.