The Podcast

Chasing the Unicorn.

Long-form conversations with the people inside the bottle.

The consumer arm

Drunken Unicorn is where we pour and walk through. Chasing the Unicorn is where we listen.

The podcast is the field report — distillers, blenders, master tasters, and the people whose lives sit inside the bottle. No promotional fluff. Long-form conversations about what they actually make, why they make it that way, and what they reach for when nobody’s watching.

If you’re new to bourbon, it’s a way in. If you’ve been drinking for years, it’s the conversation you wish you could have with the people behind your favorite pours.

The full content stack

More than the podcast.

Chasing the Unicorn is the whole content side — the daily show, a written companion every morning, and the industry brief the serious readers start their day with.

The podcast

Chasing the Unicorn

Long-form conversations with distillers, blenders, master tasters, and the people whose lives sit inside the bottle.

Listen at the home base

Free, daily

The Cut Daily

A short bourbon companion every weekday morning — one concept worth knowing, the day’s news, a pour to try.

Read today’s Cut

Free, every weekday

American Whiskey Industry Brief

The daily brief on what’s actually moving in American whiskey — every section, every source, every weekday morning.

Read the AWIB

The app

The Perfect Pour

Bourbon education and bottle-tracking in your pocket — build your Rickhouse, log every pour, map your palate. Founder rate $99/year through July 3, 2027.

See the Founder rate
Where to listen

Browse every episode at the home base.

Episodes, transcripts, and the full archive live at the podcast site. Featured-clip embeds, topic browsing, and short-form video all start there.